Content Marketing & Social Media Marketing
Connecting To Your Audience
In times like those we are living in, it is extremely important to have a relevant online presence and, thus, good social media and content marketing strategies.
Content Marketing & Social Media Marketing
We focus on building an organic audience for your business.
Advertising Discovery Session
The first step we take is to begin the discovery phase of your campaign. This is when our team will assess your entire digital business, goals, current content and existing audiences to develop a custom advertising strategy. This is also where we will establish your budget.
FB/IG Ad and Audience Development
Once your advertising strategy is complete, we’ll begin building out your advertising funnel. Our advertising specialists will develop several versions of ads to run across your social platforms. Upon your approval, we will launch your advertising campaign.
As your Instagram ads are running, we will be monitoring the ads on a daily basis. We will make sure that your ads are running and that you are inline with your budget. Most importantly, we will be monitoring the progress of the ads and pausing any combinations that are simply not working.
This most crucial step in any campaign. As your ads run, we will look for optimization opportunities. Our advertising specialists will analyze the performance data associated with your campaign, and make any necessary changes. This may include targeting new audiences, developing new ads, or trying different types of campaigns. Ad optimization is an advanced skill and one of the major benefits of working with an agency.
Campaign Analytics and Reporting
You will be sent Instagram advertising reports each month from our agency. It will display the amount of people reached, clicks received, as well as conversions achieved throughout your campaign.
Social Media Marketing
People don’t buy products, they buy lifestyles.
The most important and least well known idea about Instagram is that its not all about pushing a product, it's about promoting a lifestyle.
Establishing a consistent look for the content you post on social media is a great way to express your brand’s identity and attract your target audience.
Never ask yourself “What should I post?” or post on the fly again. We make building a brand and attracting an audience easy. Here’s how we do it:
Creating a branding mood board
Defining your instagram visual strategy, the right filter and unique aesthetic to stand out
Crafting the voice of your brand for captions
Hashtag research to get in front of your target audience
Create content that goes viral
By repeatedly putting out quality, on-brand content, followers will be able to visually identify your brand and become true fans, and paying customers of your business.
Do you have a strong visual content strategy or are you looking like everyone else out there?
1. Brand Audit and Discovery Session
The first step in our process is for you to complete a branding questionnaire, so we can understand your business. In the branding questionnaire, you will be able to tell us about your customers, competitors, and overall vision for your business. Most importantly, you will be able to share your aspirations for your brand and illustrate any examples of existing brands you like. This will help us delight you with our branding services.
2. Mood Board
Like any professional design project, we start with designing a mood board. This is an important step in creating the foundation and direction of your brand. We can’t build your brand without your help, so you should expect constant dialogue. This way we can ensure that we are headed in the right direction with our initial drafts.
3. Find a Sweet Spot
We’ll give our professional advice on brand strategy but your satisfaction and approval is everything for us. We’ll work with your team to make sure you like where we’re headed and won’t stop until you’re happy.
4. Curating Content and Crafting a Voice
Once we get the go-ahead, our team will (depending on the project) start creating original content in-line with your new brand, scour the internet to curate beautiful lifestyle images, and start drafting captions to go with each image and video. Not only that, but we’ll create an image filter unique to your brand that makes the entire feed feel cool and aesthetically cohesive.
5. Putting It All Together
This is where the magic happens. We’ll upload your new content into our feed planner so your new social media brand comes to life. You’ll sign off on it, we’ll get to work, and you can start watching the followers, engagement and likes grow!
Social Media Management + Growth
Run your business while we grow it.
Leave social media to the professionals. Our Social Media Management & Growth services take the tedious task of researching, planning, posting, and community management off your daily to-do list.
We Plan and Post
Never post on the fly (or at all) again. We curate a beautiful content feed 1 month in advance so you know what’s being posted ahead of time. Our team will manually post content and high-converting hashtags to your social media channels 5 days a week at the times of optimal engagement so it’s seen by the most people.
We Increase Brand Awareness and Grow Followers
High quality followers equal high quality customers and with over 2 billion users, it’s imperative you know how to find and convert the right audience. Our social media growth team spends hours every day making sure your brand is getting the recognition it deserves and will help you increase your followers with your target audience. We will ensure that your followers match the demographics, interests, and behaviors of your ideal buyer.
We Build Strong Connections and Engagement
The Instagram algorithm rewards accounts with a lot engagement by giving it more exposure in other peoples’ feeds, so building strong relationships through interactive content and community management is a must if you want to win on social. Our team is skilled in planning and executing strategies that increase engagement and helping people know, like, and trust you because then they will ultimately buy from you.
We Increase Website Traffic and, (most importantly) Sales!
Increasing your social media exposure will directly influence traffic to your site and in turn, leads and sales. We focus on developing social media funnel that drives high volumes of traffic to your website.
1. Develop a Social Media Strategy that is Specific to Your Business
First we sit down with your team for a research and strategy session to find your audience, who they follow and interact with and what messages resonate with them in order to define an effective content strategy.
2. Develop Content Calendars
Once you agree on the strategy we develop, we will start implementing. We will develop social media content one month in advance unique to your brand. We use a centralized feed planner that we upload content to and write captions for. For quality assurance, your team will have the ability to edit captions and sign off/move around content. You will have an opportunity to review and approve before anything goes live.
3. Growth Optimization and Daily Maintenance
Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
4. Reporting and Communication
Your social media manager will prepare monthly reports for you to review. We will track all analytics in order to optimize for better results the next month.
Social Media Advertising
Reach new audiences, generate traffic, & increase conversions on autopilot.
Social media advertising is the most cost-effective form of advertising available today and you can reach people instantly. As you reach more people, you open up the door for more awareness, traffic and sales. We have experience and proven data on best-practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your time trying to figure this out. You have a business to run.
Here’s what we do:
We develop a clear and concise ad strategy for your business.
We target your exact demographic based on the platform's unique targeting capabilities beyond location, age and interests.
Professionally designed ads targeted to those interested in your business to increase your reach, engagement and conversions.
Account monitoring and monthly reporting.
We constantly keep an eye on your campaigns so we can identify low-performing ads and optimize for best results.
Why Choose Us
We believe all brands deserve top-notch marketing and we go above and beyond to make that happen.