Content marketing has become the nucleus of all things marketing and the key driver to boost sales for this generation, and will be for years to come. “Content” does much more than just build your brand awareness because it also attracts interest, helps you build trust with your consumers and ultimately, grows your customer base.
I once read a book that was quite useful in developing my marketing skill set called “Predatory Thinking” written by Dave Trott. This is an absolute must-read for anyone who is looking to grasp the science behind marketing. Dave writes about a plumber who came by to fix his boiler that appeared only to need a few taps on the side with a hammer. When the worker presents the bill to Dave, it has zero dollars as the charge. He then tells Dave that he’d rather have him call him back in again when the boiler actually needs repair and at that time he would bill an appropriate amount. What was this plumber’s intention? That’s right! He established trust.
Establishing Trust with Content Marketing
In order to build credibility and trust, you must do away with shoving products in your target consumer’s face, and instead create a genuine content experience for them that is useful. Any content you produce should have the intent to make your follower’s lives easier and should help them make their decision to buy much easier. It’s up to you to help them decide why your product or service is exactly what they need!
Developing Relationships with Customers
To strengthen the impact your content has on your readers; you must make the content valuable to them by using information that will nurture them up to the time that they make a purchase. Don’t move on to the next category of content until you’ve adequately addressed their needs and they have at least considered trusting you enough to spend money on your product or service. What does that mean? Let’s break it down…
Our client who is a luxury boutique hotel in NYC wanted to attract people that would are likely to book a room in their upscale facility, particularly business travelers. They first surveyed travelers to find out what their biggest problem is when booking rooms across the globe for their business travels and discovered that the most common issue was etiquette. That means knowing how much is appropriate to tip, knowing how to greet people of various cultures, or anything else that goes along with visiting a new country. To solve these issues, our client had us create an “International Etiquette Guide.” The guide was not only a huge success when it came to strengthening their relationship with travelers, but the guide was reposted, retweeted, and shared on the main social media channels which increased their revenue significantly.
The Importance of Strategy & Relevance with Content Marketing
Your content marketing efforts will be rendered futile if you don’t focus on the message you are conveying to your audience. Remember that content is what drives sales but that’s only true when it’s done correctly and with relevance that supports the topic at hand.
Everyone is enjoying the growth spurt in the demand for content marketing and development. That’s not only a fact, but it’s an impressive one with the figures to back it up. Over 70% of marketing specialists have stated that content marketing has put their brand back on the map. 59% believe that content marketing is the backbone to support sales growth for all businesses. 45% say that it has dramatically reduced advertising budgets because business owners are using content marketing rather than commercials, print ads, and other conventional advertising methods.
Content campaigns should be a priority in your advertising to-do list in order to build your brand and increase sales. There is no doubt that the internet is the first place people go to research products and services before they decide to spend a dollar. Creating relevant and trustworthy content is the key to building a relationship with your potential customers, and if you don’t have the time to create strategic content it is vital that you find a company that specializes in content writing.
P3 Business Solutions are a team of content marketing specialists who love research and creating content marketing solutions for individuals and small business owners who want to build their brand and increase their revenue. If you’re looking for content experts that can help you engage your target audience, contact us today so we can create and execute a content marketing plan that will produce sales for you.