When it comes to marketing, there are various things that marketers need to consider. Who the message is directed towards, how to distribute that message, and lastly, what that message is saying. What’s even more important to note, is how the content of the media and the message works with the consumer. When looking at print ads or commercials, you will find that the content of the message will link to the program with an equal media vehicle. For example, when you’re watching a cartoon, a lot of the commercials will be associated with toys or other products that children will want. Their target audience is kids, and families who have children. You’ll find them watching these shows, so that’s where the marketing will be the most effective.
In today’s day in age in which the internet and technology are more relevant than ever before, most of the time people get information from more than just a television. Advertisers and businesses must turn to these forms of entertainment to try to reach a younger, more interactive audience. What’s amazing about this new technology is the ability to accurately pick who gets the message and how that message is translated and operated with the consumer. Companies want our data. What we buy, where we buy it, and who we buy it from, is all important. The reason why all this information is important is because that if advertisers can make a sales pitch catered to the individual, the chances of a successful sale is more likely. That is why typically the perfect pitch from a sales person in store have the stereotype of being persuasive and closing the deal can be a daily situation. A random spam email sent to the consumer can’t close the deal, but content that contains what the consumer wants and needs, the chances of it closing the deal is much more likely.
Taking it one step further, if the content is interactive, and has a good call to action, your chances of success will be even greater. Everyone knows the format of a spam email. Making your content creative and worthwhile can offer more engagements and interactions. One great example of this can include Snapchat filters. This interactive portal not only benefits the business by getting their name out there, and helping promote the brand, but it is done in a playful way that is not seen as harmful or annoying to the user. Even more so, it is viewed as a positive, rather than a negative. Anyhow, to help benefit the user will be looked at as a positive and not in an annoying manner.
When it comes to creating a plan, one must always look at the broad picture. Collecting and posting content is important, and sometimes when it is done on the fly, it can be greatly effective in some situations. However, when dealing with long, planned out marketing campaigns, much more thought needs to be considered. Who are you trying to reach with this broadcast? What are your initials goals when rolling out this content? How will you bench mark your engagements, and what is considered successful? If these questions can have answers, and you're able to successfully use them moving forward, your chances of success will be so much higher.
Ultimately though, traditional marketing segment is not dead. The use of print media and commercials in the mass media market are effective. They still account for a large part of the market share, and still can offer large insights dealing with all these concepts. Traditional media will never fully die, as long as there is a vehicle in which the message can be carried to. Often, the mass media concepts can offer a great value to help spread the word to many people who wouldn’t originally get the message.