First impressions are known to be vital in almost all initial interaction with another person or even a business. When it comes to email marketing, this statement couldn’t be more accurate. With all the spam or junk mail people receive every day, it has become a ritual to automatically delete emails from senders you don’t recognize, or that have what seems to be a promotional subject line.
Statistics demonstrate that the average individual receives about 147 emails per day and deletes 48% of them within the first 10 minutes. So basically, nearly half of the email messages received go unread. Countless users adjust their settings so that they only see email messages from known senders and known subscription services. Unfortunately, the wealth of junk mail makes it hard for companies or services to reach out to their target consumers with great offers because people have become used to deleting their mail before even opening it.
So what can you do to increase your chances of someone opening the emails you send? Being that the subject line of the message is one of the first items that catches the scanning eyes, creating captivating subject lines should increase the chances of your mail getting the user’s attention.
Here are some tips to consider when constructing subject lines:
1. Put yourself in the email reader’s shoes. Just think about the verbiage in a subject line that would cause you to turn your attention instantly away from the email, and instead you delete it. Be clear on your intent and stay away from trying to be too personal or “cutesy” with the wording. As appealing as it may seem, it’s not and it will quickly make your reader disinterested. A study lead by AWeber Communications stated that clear subject lines get 541% more clicks than the clever ones.
2. Stay away from the three most disliked words in email subject lines: Help, reminder, and percent off. These words immediately translate to “I am spam, do not open me.”
3. Keep your subject line short and to the point. Bear in mind that smartphones and other mobile devices are the most popular way to read emails initially today, so you want to make sure your subject line isn’t cut off from the smaller screens.
4. Try to use a call to action techniques by using words such as “important” and “urgent.” You can also say something like “we need to hear back from you” because most people are programmed to respond to words that trigger them to take action.
5. If you are running out of creative ways to capture your audience’s attention, you can always use a topic generator to assist you. You can use your favorite search engine online to find one that works for you. Here is one to get you started: http://www.digitalmarketer.com/best-email-subject-lines/
You can also test the value of your subject line at www.subjectline.com to get instant feedback on your wording.