With online marketing and online visibility efforts becoming more advanced, it’s very easy to forget some of the most fundamental tips for online success, especially when it comes to WordPress. When it comes to the content you add to your website pages to populate them, the design structure, and the content optimization for search engines, it is so important to understand that the core of it all begins with WordPress. Making mistakes at the heart of your efforts, can render your strategies useless and prevent you from succeeding. WordPress is the root of your online visibility, so it’s vital to your success that you avoid making common mistakes when using it. Here are the top three WordPress mistakes to avoid.
1. General Settings is nothing to worry about. There are small but crucial settings available in the general settings section. For local SEO benefits, make sure that your timezone is correctly set and that you’ve entered in the correct time zone, title to your site, language, and website URLs. These may seem insignificant, but they will benefit your visibility on search engine results.
2. Page themes can kill your traffic. Don’t select a page theme that will cause a slow loading time because of the number of plug-ins and large files that need to load. Make sure to choose a theme that will take speed into consideration and remember that just because it looks fancy, doesn’t mean it’s helping you with SEO. Some of the themes have links in the footer that might conflict with your goals because they may point to other sites. Usually, the free themes have these embedded, so you’re better off paying for one that doesn’t include any credit links or plug-ins that automatically link to other sites.
3. Published comments are a headache. Many businesses make the mistake of not selecting to approve comments before they’re published which opens the doors to spammers. You should turn off automatic approval and use a plug-in that minimizes spam comments. Spam kills your placement on the engines which is why you will often see required CAPTCHA plug-ins on a variety of websites.