Customized Content Marketing Plan
In order for you to reach your desired target audience, you must create content that resonates with them. The type of post, video, blog article, free guide, etc. that they would be triggered to stop and click on.
We will create a customized content plan that is designed for your business so that you can reach the right people at just the right time.
By creating a content plan, we will help you determine which type of content is best for your business.
We’ll also include templates, prompts, caption hooks, and the topics and titles that you should use so that it can be easily shared on social media channels like Facebook, Instagram, Pinterest, YouTube, TikTok, Twitter, and LinkedIn.
Our content plan will also include a budget to help you determine how much money you should spend on each type of content.
We’ll teach you how to create a content calendar so that your business can have regular posts published at certain times throughout the year (or month).
By creating this plan, we will help you:
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Generate leads from people who are interested in what you have to offer
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Build trust and credibility with consumers
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Get more traffic to your website and social media channels
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Reach more people with your message
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Stay on top of trends in your industry and use them to your advantage.
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Improve your SEO (Search Engine Optimization) so that more people find you online
1
Audit
We'll review your existing content, both on-site and off-site. This will help us understand how it fits into your business goals and where it needs improvement. We’ll then create a detailed report of all of the items in need of improvement so that we can work together to determine what needs to be done and when.
2
Competitor's Analysis
We’ll pull together a report that compares your content to your competitors, including how often they publish new content and the types of topics they typically cover. Analysis: We’ll review all of this data and offer insights into how we can improve the quality and quantity of your content.
3
Customized Strategic Content Marketing Plan
Once we have a clear vision of what your goals are, we’ll create a one-year plan to meet them. This includes developing strategies and tactics that are tailored specifically to your brand, audience and business objectives.
4
Set-up Social Media Platforms (up to 4)
We’ll set-up up to 4 of the most strategic social media platforms for your business. We’ll also create customizable templates for you to use to post on your own and train you how to use them.
5
1:1 Coaching Sessions (2)
After strategically deciding which social media platforms you should start with, we’ll set-up your profiles. During your coaching sessions you will learn how to use each platform as well as how to write engaging content.
We’ll also discuss different ways you can interact with your audience, including answering questions from customers and responding to comments on various social media platforms.